What’s the biggest reason students join your coaching program?
If you have a clear answer, congratulations – you’ve found their pain points.
But you’re only halfway there. Now, we need to flip them into benefits that people just can’t say “no” to.
What’s a Pain Point?
Pain points are the little (or big) problems that bug people. You know, those things that make them go, “Ugh, I wish this was better!”
For example, it can be feeling lost when trying to reach a goal. Or not having enough time for self-improvement.
But here’s the cool part: these pain points are your secret weapons as a coach. When you can pinpoint them, you’re one step closer to showing how your coaching can change their lives.
What’s a Benefit?
Benefits are the good stuff that people want. They’re the solutions to those pain points we just talked about.
Think of benefits as the answers to those “Ugh” moments. They’re like the magical outcomes that make people go, “Wow, sign me up for that!”
Imagine someone’s pain point is not having enough energy throughout the day. A benefit in this case could be “Unleash Your Energy Power Pack.” You’re turning their tiredness into an exciting solution that will boost them.
Why Turn Pain Points into Benefits?
So, you might be wondering, “Why bother turning pain points into benefits?” Well, it’s simple.
Benefits are what catch people’s attention. They’ll be more interested when you show them how your coaching can fix those pain points. It’s like turning frowns into smiles – and who can resist a good smile, right?
Let’s say someone’s pain point is feeling overwhelmed with their workload. When you present a benefit like “Effortless Productivity Blueprint,” you show them how to transform feeling overwhelmed into a sense of control.
Benefits turn your coaching from something just “nice” into something that’s “I need this now!”
How to Identify Pain Points
Before you start turning things around, you must find those pain points. Look at what people struggle with or complain about.
Maybe they’re tired of wasting time on methods that don’t work or worried about spending money without seeing results. Listen to what they’re saying and take notes. Those are your pain points, ready to be transformed.
Imagine someone’s pain point is feeling lost in the sea of self-help advice. They’re not sure which methods will work for them. Now, you’ve identified a pain point: confusion and uncertainty.
By acknowledging this pain point, you’re already a step closer to creating a benefit that speaks to them. It’s like finding the key to a locked door – once you have it, you’re ready to unlock all its potential benefits.
5 Ways to Turn Pain Points into Benefits
1. Time and Cost Savings
Okay, let’s talk about saving time and money. Everyone wants that, right?
If your coaching helps people do things quicker without emptying their wallets, that’s a benefit!
Instead of feeling frustrated about spending too much time and money, they’ll see your coaching as a way to cut down on both.
For instance, let’s say someone’s pain point is struggling to find the time for self-improvement. Your coaching could offer a benefit like an “Efficient Self-Care System,” showing them how to make the most of their time and still see results.
By addressing their time-related pain point, you’re presenting a benefit that sounds like a time-saving superhero.
2. Simplicity and Ease of Use
Ever heard the phrase “Keep it simple”? Well, that’s a golden rule.
Turn complicated pain points into benefits by showing how simple your coaching is.
People crave simplicity in a world full of complex stuff. Make them feel like joining your coaching is like a walk in the park – simple and enjoyable!
Imagine someone’s pain point is feeling overwhelmed by complicated strategies. Your coaching’s benefit could be a “Simple Success Roadmap,” promising a clear path to their goals.
By simplifying their journey, you’re turning a frustrating pain point into a benefit.
3. Social Proof, Guarantees, and Risk Reversal
Sometimes, people worry that your coaching might not work for them. That’s when you bring in the big guns – social proof and guarantees.
Share success stories from past clients to show that your coaching is the real deal. Throw in a guarantee to ease their worries. When you take away the risk, you make your coaching irresistible.
Let’s say someone’s pain point is doubting whether your coaching will deliver results. You could offer a benefit like “Proven Success Stories and Money-Back Guarantee.” This takes their fear of wasting time and money and flips it into a benefit of assurance.
When you address their skepticism head-on, you create a benefit that builds trust. Benefits that offer guarantees and social proof are like a safety net that turns worries into excitement.
4. Long-Term Value
Who wants something that’s just a one-time fix? Nobody!
Turn the pain point of short-term results into a benefit of long-term value. Explain how your coaching sets people up for success not only now but in the long run too. People will love the idea of investing in something that keeps giving back.
Imagine someone’s pain point is feeling like previous efforts yielded only short-lived results. Your coaching could offer a benefit like “Transformative Habits for Lasting Success,” highlighting how your approach leads to lasting change.
By addressing their desire for long-term impact, you’re turning a pain point into a benefit that sounds like an investment in their future.
5. Free Resources
Everybody loves a little something for free, right? Turn pain points into benefits by offering free resources.
Whether it’s an e-book, webinar, or checklist, freebies can show people you’re all about giving them a taste of what you offer. It’s like a sneak peek into the awesomeness of your coaching.
Imagine someone’s pain point is hesitating to commit to coaching without knowing if it’s the right fit. Your benefit could be “Unlock Your Potential Starter Kit,” featuring free resources that give them a taste of the value you provide.
By addressing their uncertainty, you’re offering a benefit that feels like a low-risk opportunity.
Turning pain points into benefits is like turning lemons into lemonade.
Remember, people want solutions to their problems, and that’s where benefits come in.
By showing how your coaching can wipe away those pain points, you’ll have folks lining up to join.
So, go on and work your magic – transform those “Ugh” moments into “Wow” opportunities!
And if you need a little help, I’ve got something for you.
I’ve worked with over 300 individuals, companies, and government organizations across 6 continents. And I’ve found a proven system that works every single time.
From business coaching to real estate, I’ve used it to help clients get consistent results. And I can do the same for you.
Schedule your free consultation today. I’ll give you 5 free tips on how you can turn your blog from a business expense into a business investment.