If you’re in the coaching business, chances are, you do it to change people’s lives.
But what if I told you that you could change their lives, get paid, and then use your past transformations to land new students and make even more money?
All you need to do is frame your past students’ transformations in a way that will speak to potential students and get them to sign up.
Here’s how to do it.
#1 Quantify Tangible Results
Do you know what’s cooler than saying you’re a coach? Proving it with numbers!
Imagine telling potential clients, “My coaching helped folks increase their income by 30%, lose 20 pounds, or land their dream job.”
So, quantify the victories your clients achieve through your coaching. When people see actual figures, it’s like saying, “Look, this stuff works!”
Numbers make the magic real. When you showcase quantifiable results, you’re building a bridge of trust. So, include these numbers in your copy – on your website, social media, and everywhere you tell your story. By letting the digits do the talking, you’re not just promising change but demonstrating it.
Example
Imagine sharing the story of Alex, a client who came to you feeling stuck in their career. With your coaching, Alex identified their strengths, polished their resume, and aced interviews. Alex landed a new job with a 40% salary increase in just 6 months. You can say, “Meet Alex, who transformed their career and income, going from job frustration to a 40% raise.”
#2 Address Common Objections
Imagine you’re coaching someone, and they raise their hand with concerns like, “I don’t have time,” or “It’s too expensive.” Don’t worry, there’s a solution.
Tell the tale of a busy bee who juggled work, family, and coaching and still soared to success. Or, introduce a client who initially hesitated due to cost but later realized the investment was life-changing.
Objections are like hurdles, and you’re the coach helping your clients leap over them. Share stories that resonate with potential clients’ worries. Let them know you understand their concerns and that you have solutions.
Example
Let’s talk about Lisa, a single mom who believed she didn’t have time for coaching. You can share how, through your guidance, she managed to balance work, family, and self-improvement. By weaving Lisa’s story into your copy, you address the concern of time constraints. Say, “Lisa juggled it all and transformed her life – and you can too, even with a busy schedule.”
#3 Make it About Them
Imagine telling a story where the hero’s journey mirrors your life’s struggles. It hits differently, right?
So, tailor your narratives to your audience’s dreams and challenges. When potential clients hear stories that echo their aspirations, it’s like saying, “Hey, you’re not alone on this journey.”
Think of your transformation stories as personalized pep talks. Share tales that match their goals, fears, and dreams. When they see themselves in your stories, they’ll feel a connection. And that connection can be the spark that ignites their belief in the possibility of their transformation.
Example
Meet Sarah, an aspiring entrepreneur. By narrating Sarah’s journey from self-doubt to launching her successful business, you’re personalizing the transformation for potential entrepreneurs. Say, “Like Sarah, you too can overcome doubts and create a thriving business with the right coaching.”
#4 Create a Vision of Possibility
Use transformation stories to craft a vivid image of what’s achievable through your coaching.
Tell stories that paint a bright future. Describe the changes, the emotions, and the triumphs. By helping them envision success, you’re nurturing hope. And hope is like the fuel that powers their desire for transformation. They’ll be more motivated to believe it’s within their grasp when they can see it.
Example
Introduce Mark, who started his health journey feeling overweight and lethargic. With your guidance, he regained energy, dropped 30 pounds, and completed a marathon. Share Mark’s story to spark potential clients’ dreams of a healthier future. Say, “Imagine feeling energetic, shedding weight, and crossing that finish line – just like Mark.”
#5 Call-to-Action with Confidence
Encourage your potential clients to step into the spotlight of their transformation journey.
Reiterate the potential for change, and guide them toward the next step. Use transformation stories as your secret weapon. Remind them that transformation is possible, and your coaching is the pathway.
By ending with a compelling CTA, you’re not just closing your copy. You’re opening the door to their life-changing adventure.
Example
Meet Emily, who joined your coaching program hesitantly due to costs. But after investing in herself, she unlocked new career opportunities and doubled her income. Your call-to-action could say, “Ready to transform your life as Emily did? Take the first step towards your success story now.”
Conclusion
Making millions with client transformations isn’t a mystery. It’s a masterful blend of storytelling, trust-building, and inspiring action.
Whether boosting confidence, trimming waistlines, or propelling careers, these 5 strategies can set you on the path to coaching success.
Remember, each transformation story is a beacon of hope, a testament to your expertise, and a promise of potential.
So, quantify the wins, shatter objections, personalize the journey, paint visions of greatness, and ignite action confidently.
